• Visit us on Facebook
  • Visit us on Twitter
  • Visit us on Google+

Child sponsorship charter launched

10/03/2011

Children playing at a Plan-supported nursery in Cameroon.The Fundraising Standards Board (FRSB), in collaboration with Plan UK and four other child-focused charities, has announced new standards that aim to bring greater transparency and clarity to child sponsorship fundraising in the UK.

The Child Sponsorship Charter specifies what ‘child sponsorship’ means and how it should be portrayed and marketed to the public.

The new guidance has been developed through a forum of five leading charities that run successful long-term child sponsorship programmes – Plan UK, World Vision, ActionAid, EveryChild and SOS Children’s Villages – plus key umbrella bodies – the FRSB, Institute of Fundraising, Charity Commission, and the Committee of Advertising Practice (CAP), which sets the codes of practice enforced by the Advertising Standards Authority (ASA).

The collaboration began when Plan approached the FRSB in April 2010 after a public complaint, the first in its 74-year history, about a Plan television advert was investigated and dismissed by the ASA.

Greater transparency

Plan, a pioneer in this field, and the FRSB felt there was a need for the whole sector to review standards with specific focus on marketing and public messaging. Specific focus was needed around the meaning of ‘sponsorship’, pertaining to one-to-one relationships with an individual child, and transparency in communicating how donations are used within the child’s community or country.

Jeremy Cooper, Fundraising Director, Plan UK, said, “Child sponsorship is such a great way to bring international development issues to life and I’m really pleased we’ve come together to agree common standards and guidelines on how to promote it in the UK.

“Child sponsorship has evolved considerably since Plan first started back in 1937, and yet throughout that change and evolution, it has remained true to its original purpose and vision. It’s a fantastic means of support and forms enduring relationships for everyone involved; the charity, the sponsors and the children that sit at the heart of all our development work.”

The Child Sponsorship Charter will be promoted to relevant FRSB member charities to encourage adoption and will be freely available on the FRSB website. The FRSB aims to maintain the Charter and schedule future reviews with the Institute of Fundraising to ensure its efficacy.

The plan

sponsor a child today and make a unique connection

 

  • Where
    WORLDWIDE
  • What
    SPONSOR A CHILD
  • Impact
    1 sponsor: 1 child and their community building a better future
Sponsor a child
Latest News
  • Menstruation. It’s hardly the dinner table talking point. In fact, it’s something many people shy away from or go rosy in the cheeks at the slightest mention. But here at Plan, we’re here to break that taboo because menstruation matters. Menstruation has massive implications on the well-being of women and adolescent girls all over the world. In fact, it has affects women and adolescent girls around 3,500 days of their lifetime.
    28-May-15
  • Confined in doors for seven days, banned from using salt in food and missed school classes. Here, nine girls from across world bravely open up about the stigmas and difficulties they faced when they got their first period. Child rights organisation Plan International is working in communities across Asia and Africa to ensure young girls are educated on how to manage their menstrual hygiene. Why? Because menstruation matters. Period.
    27-May-15
Latest Blogs
  • While the world’s attention is understandably on the devastating earthquake in Nepal, another humanitarian emergency is unravelling in East Africa. Steve William's reports from the ground on the Burundi refugee crisis.
    26-May-15
  • Events unfolding following Nepal's second earthquake remind us that big earthquakes and aftershocks take a heavy toll on minds of the survivors, especially small children. Impact on the mind are often invisible. Relief efforts should prioritise such emotional needs.
    18-May-15

Resources

  • This booklet marks Plan's 75th anniversary, charting the charity's history from its origins in the 1930s right up to 2012, including landmark achievements such as our campaign to establish a global Day of the Girl.
    07-Oct-14
  • Plan’s 'Because I am a Girl' campaign aims to improve the lives of four million girls. Join the Plan to help girls fulfil their potential by signing up to be a ‘Because I am a Girl’ school.
    04-Jun-14
  • Children's action for disaster risk reduction 2012: views from children in Asia
    04-Jun-14

Registered Charity no.276035

Switchboard:
0300 777 9777