• Visit us on Facebook
  • Visit us on Twitter
  • Visit us on Google+

Child sponsorship charter launched

10/03/2011

Children playing at a Plan-supported nursery in Cameroon.The Fundraising Standards Board (FRSB), in collaboration with Plan UK and four other child-focused charities, has announced new standards that aim to bring greater transparency and clarity to child sponsorship fundraising in the UK.

The Child Sponsorship Charter specifies what ‘child sponsorship’ means and how it should be portrayed and marketed to the public.

The new guidance has been developed through a forum of five leading charities that run successful long-term child sponsorship programmes – Plan UK, World Vision, ActionAid, EveryChild and SOS Children’s Villages – plus key umbrella bodies – the FRSB, Institute of Fundraising, Charity Commission, and the Committee of Advertising Practice (CAP), which sets the codes of practice enforced by the Advertising Standards Authority (ASA).

The collaboration began when Plan approached the FRSB in April 2010 after a public complaint, the first in its 74-year history, about a Plan television advert was investigated and dismissed by the ASA.

Greater transparency

Plan, a pioneer in this field, and the FRSB felt there was a need for the whole sector to review standards with specific focus on marketing and public messaging. Specific focus was needed around the meaning of ‘sponsorship’, pertaining to one-to-one relationships with an individual child, and transparency in communicating how donations are used within the child’s community or country.

Jeremy Cooper, Fundraising Director, Plan UK, said, “Child sponsorship is such a great way to bring international development issues to life and I’m really pleased we’ve come together to agree common standards and guidelines on how to promote it in the UK.

“Child sponsorship has evolved considerably since Plan first started back in 1937, and yet throughout that change and evolution, it has remained true to its original purpose and vision. It’s a fantastic means of support and forms enduring relationships for everyone involved; the charity, the sponsors and the children that sit at the heart of all our development work.”

The Child Sponsorship Charter will be promoted to relevant FRSB member charities to encourage adoption and will be freely available on the FRSB website. The FRSB aims to maintain the Charter and schedule future reviews with the Institute of Fundraising to ensure its efficacy.


You may also like...

Latest News
  • A new report out today has shown that the world's most disadvantaged children are still likely to face manutrition, bad healthcare and are more likely to die before their 5th birthday than children in richer nations. Our sponsorship programme and work providing education can help, but there is more to do.
    28-Jun-16
  • Guests at the Plan International UK Gala Dinner were treated to a sneak preview of our new virtual reality film – Mamie's Dream. The film features the story of Mamie, a 22-year-old girl from Sierra Leone.
    21-Jun-16
Latest Blogs
  • On Tuesday night I hosted the Plan International UK Gala Dinner, raising awareness of girls' rights. It was held in a great location, overlooking the London skyline and the night was filled with brilliant discussions, speeches, music and a virtual reality film. All raising £75,00.
    23-Jun-16
  • Plan International UK CEO, Tanya Barron highlights the success of our work in Rwanda on Day of the African Child.
    15-Jun-16

Resources

Registered Charity no.276035

Switchboard:
0300 777 9777