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About the campaign

We work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity. And Plan’s 76-year history has shown us that worldwide, no-one bears the brunt of poverty more than girls.

Plan are the experts on girls’ rights and Because I am a Girl is our flagship campaign. We have already helped 58 million girls and by 2016, we aim to support hundreds of millions more so that they will be free from violence and can get the education, skills and support they need to become powerful forces for change in their communities.

We're fighting for girls' rights

Across the globe, girls’ rights are threatened by poverty, gender inequality, violence, poor education, unfair policies, ingrained attitudes, conflict and disasters. We must speak out in support of every girl’s right to live safe from violence, to go to school, to take key roles in their communities, to marry who they want, when they want and to have their voices heard.

We're helping the most vulnerable girls

We are particularly focused on helping adolescent girls. For many girls, adolescence brings an increased threat of abuse or violence and a denial of rights and choices, meaning they are often invisible in global and national processes that seek to end poverty.

Protecting the rights of adolescent girls, keeping them safe from harm, giving them access to a quality education and delaying marriage or childbirth means they can break the cycle of poverty to look forward to a brighter future.

Now is the time to act

The outrageous kidnapping of hundreds of Nigerian schoolgirls, and the shocking shooting of Malala Yousafzai in Pakistan, remind us that now is the time to act.

"If we remain silent then this will spread; this will happen more and more." – Malala Yousafzai

That's why we are working right now to end violence against women and girls, invest in girls' education and amplify girls' voices and participation.

The bottom line

Investing in girls is one of the single best investments we can make to end poverty for everyone.

You can help prevent girls from being forgotten. Help save lives, transform futures and unleash the incredible potential of girls and their communities.

Take action

The plan
to support the world’s biggest campaign for girls' rights
  • Where
    WORLDWIDE
  • What
    BECAUSE I AM A GIRL
  • Impact
    Protect millions of girls from violence and give them the freedom to fulfil their potential
Join the campaign

Registered Charity no.276035

Switchboard:
0300 777 9777